Stop asking for poses.
Start provoking
real emotions.
Learn to direct during a session: exactly what to say to your model so everything flows, without awkward silences or stiff poses. 40 pages with the exact phrases and steps I use in every shoot.
⏱ Special price for a limited time
I want the guide →Over 300 photographers in 7 countries already have it
Running out of ideas 5 minutes into a session?
This PDF gives you exactly what to say to your model.
Real phrases, step-by-step direction and resources so there are never awkward silences in front of your camera again. 40 pages created by a photographer with over 10 years of international experience. Instant download.
You know how to shoot.
But directing is a different story.
9 modules.
A complete methodology.
These aren't random tips. It's a system that goes from the moment you meet the model to the last shot of the session.
Connection is built before the first click. Learn to align emotions and creative vision with the model before you even raise the camera.
The start sets the tone for everything that follows. How to break the ice, set the pace and build trust from the first shot.
For personal portraits, lifestyle sessions or campaigns with real people. How to achieve naturalness with no prior on-camera experience.
How to handle the dynamic when there are third parties on set. Uniting the photographer's storytelling with the brand's visual identity.
Direction for creating natural, elegant postures. How to correct without invading and guide the body with intention.
How to create the right emotional atmosphere so the session has visual and narrative coherence from the first shot to the last.
How to keep energy and variety up without emotionally exhausting the model. Directing as if the session were a story with its own rhythm.
Exact phrases and techniques to provoke joy, strength, vulnerability or freedom, without asking for them directly.
Less posing. More presence. Why men freeze up in front of the camera and how to defuse it to get real presence.
I'm Fernando Ruiz.
The photographer behind this guide.
10 years photographing people around the world: weddings, editorials, Fashion Weeks in New York, Paris and London. This is what I learned.
See the first pages before you decide.
Don't buy something you can't see. This video shows exactly how the guide is structured, the level of the content and the reference images included.
All the photographs, sessions and visual material in this guide were created by Fernando Ruiz over more than 10 years of international photography work.
I bought it with some uncertainty, I have to be honest, and it really surprised me. For me it turned out better than expected.
I'd been shooting sessions for years and feeling uncomfortable directing. This guide gave me the language I was missing. My sessions changed from the very first day I applied it.
I didn't know how to make my models look natural without saying "relax". Now I have concrete phrases that work. It's worth more than it costs.
Want to start working with models but don't know where to begin?
- →You already know how to shoot but have never directed someone in front of your camera
- →You run out of ideas during the session and don't know what to ask for next
- →You want your sessions to stop looking improvised
- →You want to shoot editorial or fashion sessions but lack the language to communicate with your model
- →When you have someone in front of you, you don't know what to say and the silence feels awkward
- →You want to learn to create real connection before shooting
- →You understand that direction is the difference between a good photo and a great photo
Direction isn't improvised.
It's learned.
40 pages of real methodology, exact phrases, proven dynamics and visual examples from international sessions.
MXN · instant access · yours forever
⏱ Special price for a limited time
Buy now →Secure payment · choose your method
Secure payment with Stripe (Visa, Mastercard, Amex)
The complete 3-phase script so any couple, even if they've never posed before, looks real in front of your camera.
The 3-phase system and 30 dynamics to direct the whole family, kids included, and get natural photos without relying on poses.