Get the whole family
to loosen up in front of your camera.
48 pages with the exact 3-phase system I use to direct whole families (kids, parents, and even grandparents) without relying on poses. For photographers who want photos with life, not stiff ones.
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I want the guide →Over 300 photographers in 7 countries already use these guides
Is the kid already bored and you're only 5 minutes into the session?
This PDF gives you exactly what to do to get them back.
Step-by-step dynamics, organized into 3 phases, so no family session falls apart halfway through because of a tired kid or tense parents. A field method from a photographer with over 10 years directing families who had never posed before. Instant download.
You know how to shoot.
But directing a whole family is a different story.
3 phases. 30 dynamics.
One complete system.
These aren't 30 random ideas. It's a proven sequence where the order is the secret: each phase emotionally prepares the next one, so the family truly loosens up before you ask for the photos that matter.
10 dynamics, first 5-10 min. Lower everyone's guard, shy kids and nervous parents, with activities that don't feel like posing. This is where the trust that makes everything else possible is born.
10 dynamics. Spark the genuine laughter and movement that "say cheese" never produces. Games with an uncertain outcome and competitions that loosen up the whole group in seconds.
10 dynamics. The photos the family will frame and remember in 20 years: the look between a father and his son, the quiet gesture. They only work after phases 1 and 2, and here you'll learn how to get there.
Also includes
- →How to chain the 3 phases in a real session: a minute-by-minute script for 30-40 min sessions and for express 10-15 min sessions.
- →Age variation for each dynamic: what to change with babies, young kids, and preteens.
- →A pre-session trick that lowers the guard of the shyest kids before you even take out the camera.
I'm Fernando Ruiz.
The photographer behind this system.
Over 10 years photographing people around the world: weddings, families, editorials, and Fashion Weeks in New York, Paris, and London. This system is what I learned directing families, session after session, with people who had never posed for a camera before.
Watch the first pages before you decide.
Don't buy something you can't see. This video shows you how the system is structured, the level of the content, and the reference photos included, all from family sessions.
All the photographs, sessions, and visual material in this guide were created by Fernando Ruiz over more than 10 years of photographic work.
I bought it with some uncertainty, I have to be honest, and it really surprised me. For me it turned out better than expected.
I'd been shooting sessions for years and feeling uncomfortable directing. This guide gave me the language I was missing. My sessions changed from the first day I applied it.
This guide was exactly what I needed, it came at the perfect time. I'm grateful to Fernando Ruiz for sharing it. I'll definitely keep learning with you.
Do you shoot family sessions and feel like directing the kids is a lottery?
- →You already know how to shoot, but directing a whole family makes you nervous
- →You run out of ideas halfway through the session and don't know what to ask for next
- →The kid won't cooperate and you don't have a plan B beyond "smile, please"
- →Your family photos look correct, but stiff: they're missing ease
- →You want to stop relying on "everyone looking at the camera" to get a good shot
- →You get tough groups (babies, preteens, grandparents) and don't know how to direct them all
- →You understand that direction is the difference between a pretty photo and one the family will actually frame
A natural family doesn't pose.
It's directed.
48 pages of real method: 30 dynamics across 3 phases, age variations, and the complete script to chain them in a session, whether 10 or 40 minutes.
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The 3-phase script to direct any couple on their wedding day, even if they've never posed before.
The complete methodology to stop asking for poses and start provoking emotions.