Direct anyone
who stands in front of your camera.
Models, couples, and families: the 3 complete directing guides in a single pack. 139 pages of real method, for less than buying them separately.
📦 Save more buying them together
I want the pack →More than 300 photographers in 7 countries already use the guides



A couple today, a family tomorrow, and a model on Saturday?
This pack gives you the system to direct them all.
The 3 directing guides in a single purchase: real phrases, step-by-step dynamics, and minute-by-minute scripts for every type of session. Field method from a photographer with more than 10 years directing people who had never posed before. Instant download.
You know how to shoot.
But every session demands you direct differently.
3 guides. 139 pages.
A system for every session.
These aren’t scattered tips. They’re the 3 complete directing systems, one for every type of session you face: a model in an editorial, a couple on their wedding day, a family with kids. Each guide works on its own; together they cover your entire career.

Exactly what to say to your model so everything flows, without awkward silences or stiff poses. The complete methodology to stop asking for poses and start provoking emotions.
- Exact phrases to provoke joy, strength, or vulnerability, without asking for them directly
- How to direct people who aren’t models, and male models
- Flow and variety in long sessions, with brands or clients present

The complete 3-phase script so any couple, even if they’ve never posed before, looks real in front of your camera.
- Break the ice, laughter and games, intimate connection: 10 dynamics per phase
- Every dynamic: what you need, how to do it step by step, and why it works
- Adapts to your time: a 20-30 min session or wedding day in 10-15 min

The 3-phase, 30-dynamic system to direct the whole family, kids included, and get natural photos without relying on poses.
- Minute-by-minute script for 30-40 min sessions and 10-15 min express sessions
- Age variations for every dynamic: babies, toddlers, and preteens
- A pre-session trick that lowers the guard of the shyest kids
The 3 guides separately cost more.
The pack gets you all of them.
You save more buying them together
I’m Fernando Ruiz.
The photographer behind these systems.
More than 10 years photographing people around the world: weddings, families, editorials, and Fashion Weeks in New York, Paris, and London. These 3 systems are what I learned directing, session after session, people who had never posed for a camera before.
I bought it with some uncertainty, I have to be honest, and it really surprised me. For me it turned out better than expected.
I’d been doing sessions for years and feeling uncomfortable directing. This guide gave me the language I was missing. My sessions changed from the first day I applied it.
Connecting with the client and capturing those sudden, natural moments is a challenge. This guide is the best for understanding a couple’s session from another perspective. 100% recommended.
How many more sessions are you going to direct by improvising?
- →You do it all: portraits, couples, families, and you want a system for each one
- →You already know how to shoot but you’ve never directed anyone in front of your camera
- →You run out of ideas during the session and don’t know what to ask for next
- →You want your sessions to stop looking improvised
- →You want to always have something to say during a session
- →You’d rather save yourself years of trial and error
- →You understand that directing is the difference between a good photo and a great photo
Directing isn’t improvised.
It’s learned.
139 pages of real method: 60 dynamics, 9 modules, and the complete scripts to direct models, couples, and families. All in a single purchase.
MXN · instant access · yours forever
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