3-Guide Pack for Photographers · Fernando Ruiz
Pack for photographers · The 3 directing guides

Direct anyone
who stands in front of your camera.

Models, couples, and families: the 3 complete directing guides in a single pack. 139 pages of real method, for less than buying them separately.

$747 $649
MXN · Instant download

📦 Save more buying them together

I want the pack →

More than 300 photographers in 7 countries already use the guides

Model Direction Guide
30 Dynamics to Direct Real Couples at Weddings
Family Direction Guide
The pack includes
3 complete guides 139 pages 60 dynamics 9 modules Field method, not theory 7-day guarantee 3 complete guides 139 pages 60 dynamics 9 modules Field method, not theory 7-day guarantee

A couple today, a family tomorrow, and a model on Saturday?
This pack gives you the system to direct them all.

The 3 directing guides in a single purchase: real phrases, step-by-step dynamics, and minute-by-minute scripts for every type of session. Field method from a photographer with more than 10 years directing people who had never posed before. Instant download.

You know how to shoot.
But every session demands you direct differently.

You run out of ideas halfway through the session and start repeating the same two poses.
You say “smile” and you get exactly that: a fake smile.
You’re stuck thinking about the next pose while the moment goes cold.
Your photos look “correct” but have no real emotion.
The couple shows up nervous and doesn’t even know what to do with their hands.
The kid gets distracted, hides, or gets bored, and you don’t know how to bring them back.

3 guides. 139 pages.
A system for every session.

These aren’t scattered tips. They’re the 3 complete directing systems, one for every type of session you face: a model in an editorial, a couple on their wedding day, a family with kids. Each guide works on its own; together they cover your entire career.

Model Direction Guide
01
40 pages · 9 modules
Model Direction Guide

Exactly what to say to your model so everything flows, without awkward silences or stiff poses. The complete methodology to stop asking for poses and start provoking emotions.

  • Exact phrases to provoke joy, strength, or vulnerability, without asking for them directly
  • How to direct people who aren’t models, and male models
  • Flow and variety in long sessions, with brands or clients present
30 Dynamics to Direct Real Couples at Weddings
02
51 pages · 30 dynamics · 3 phases
30 Dynamics to Direct Real Couples at Weddings

The complete 3-phase script so any couple, even if they’ve never posed before, looks real in front of your camera.

  • Break the ice, laughter and games, intimate connection: 10 dynamics per phase
  • Every dynamic: what you need, how to do it step by step, and why it works
  • Adapts to your time: a 20-30 min session or wedding day in 10-15 min
Family Direction Guide
03
48 pages · 30 dynamics · 3 phases
Family Direction Guide

The 3-phase, 30-dynamic system to direct the whole family, kids included, and get natural photos without relying on poses.

  • Minute-by-minute script for 30-40 min sessions and 10-15 min express sessions
  • Age variations for every dynamic: babies, toddlers, and preteens
  • A pre-session trick that lowers the guard of the shyest kids

The 3 guides separately cost more.
The pack gets you all of them.

Model Direction Guide$249
30 Dynamics to Direct Real Couples at Weddings$249
Family Direction Guide$249
Separately$747
The pack$649

You save more buying them together

I’m Fernando Ruiz.
The photographer behind these systems.

Fernando Ruiz with clients
Fernando Ruiz photographing
Fernando Ruiz in a session
Fernando Ruiz photographing in Mexico
Fernando Ruiz photographer

More than 10 years photographing people around the world: weddings, families, editorials, and Fashion Weeks in New York, Paris, and London. These 3 systems are what I learned directing, session after session, people who had never posed for a camera before.

I bought it with some uncertainty, I have to be honest, and it really surprised me. For me it turned out better than expected.

Antonio F.
Photographer · Mexico

I’d been doing sessions for years and feeling uncomfortable directing. This guide gave me the language I was missing. My sessions changed from the first day I applied it.

Carlos M.
Photographer · Colombia

Connecting with the client and capturing those sudden, natural moments is a challenge. This guide is the best for understanding a couple’s session from another perspective. 100% recommended.

Edgar C.
Photographer

How many more sessions are you going to direct by improvising?

  • You do it all: portraits, couples, families, and you want a system for each one
  • You already know how to shoot but you’ve never directed anyone in front of your camera
  • You run out of ideas during the session and don’t know what to ask for next
  • You want your sessions to stop looking improvised
  • You want to always have something to say during a session
  • You’d rather save yourself years of trial and error
  • You understand that directing is the difference between a good photo and a great photo

Directing isn’t improvised.
It’s learned.

139 pages of real method: 60 dynamics, 9 modules, and the complete scripts to direct models, couples, and families. All in a single purchase.

$747 $649

MXN · instant access · yours forever

📦 All 3 guides together · save more

Buy now →

Secure payment · choose your method

🛡️
7-day guarantee, no questions asked

If the pack isn’t what you expected, message me within the first 7 days and I’ll refund you in full. No forms, no red tape. Just a message on WhatsApp and that’s it.

Secure payment with Stripe (Visa, Mastercard, Amex)

Only interested in one guide? Go to the library and grab the one you need.

Model direction by Fernando Ruiz
Couple directed at sunset by Fernando Ruiz
Family photography by Fernando Ruiz
Couple directed on the street by Fernando Ruiz