I’m Fernando Ruiz.
Wedding photographer.
I’ve spent more than 10 years documenting weddings in Mexico and around the world. And I learned something along the way: the more prepared I am, the more natural the result feels. The best photos aren’t posed. They’re anticipated.
I’ve always been drawn to the spontaneous. What happens when you forget I’m even there. The gestures nobody planned, the moments that seem small at the time and end up being the most important memory of your wedding.
“I don’t just want my photos to look beautiful. I want them to still make you feel something, years later.”
A career that goes beyond the wedding day
Beyond weddings, I built an editorial career: more than 60 magazine covers and work at 4 editions of Fashion Week in New York, Paris, and London.
That experience changed the way I see. It taught me composition, light, and direction on a whole different level, and that’s exactly what I bring to every wedding: real moments with subtle direction, so everything feels elegant, clean, and natural.
“A photographer is one of the most important people you’ll have at your wedding, and Fer truly made magic happen that day: his wonderful shots, his great energy, and the joy he brought to such a special day made us feel so happy and comfortable. You’re the best photographer for the best day of our lives.”Aline Y. · Wedding in Guanajuato
These are some of the couples who let me be part of their day.
Connection is everything
I know being in front of a camera can feel strange. That’s why a big part of my job is making sure you feel comfortable, present, and natural from the very first moment.
With small prompts and subtle direction, I get you to forget the camera and truly enjoy your day. That connection shows in every photo. And because I always work with a second shooter backing me up, nothing about your day depends on just one camera.
Directing couples became such a central part of my work that I’ve taught photographers from several countries how to connect better with their clients and get more authentic photos.
Beyond the photos, what matters to me is creating an experience. So that years from now, you don’t just remember what your wedding looked like. You remember how it felt to be there.
Let’s talk about your wedding →